Social media is free and powerful. Start a page on Instagram, Twitter, or on Facebook. And no matter how outdated you think it is to create a public event (if applicable) on Facebook, do it! In my experience, that’s often where the most traffic is.Be persistent. l40684300 The meme that was created from your photo has gone viral several times over. The greatest part of it isnât necessarily the jokes but the fact that you completely owned it. What inspired that?SJ: l40684300 For Nicole, creating that visibility for fans and members of the trans community is crucial.As she put it l40684300 "They’re assaulting men and women [in detention centers].” l40684300